There’s a growing trend where big-name actors are being chosen as brand models for medium and small-sized businesses. Stars like Byeon Woo Seok, Cha Eun Woo, and Kim Soo-hyun are leading the way, riding the wave of Hallyu, the Korean cultural wave. Analysts say this shift is all about these companies aiming for global growth, especially as K-content becomes more popular around the world.
Byeon Woo Seok as Brand Model for Job Korea and Albamon
On Sep 13th, Job Korea announced that Byeon Woo Seok will be their combined brand model for both Job Korea and Albamon. The company chose him because his commitment to his roles and his ability to show different sides of himself match their values perfectly.
Byeon Woo Seok’s Rising Star
’Byeon Woo Seok’ has been building his career since 2016, featuring in various works. He recently impressed audiences in the tvN drama “Lovely Runner (2024),” where he played both the younger and older versions of Sunjae.
The Campaign Launch
In the new Job Korea campaign, Byeon Woo Seok shows a mix of charm, presenting both a warm and gentle side as well as a sophisticated urban look. The teaser for this campaign was released on the 12th, with the main video set to follow.
A representative from Job Korea stated, “Through Byeon Woo Seok, who has challenged over 100 auditions to grow as an actor and consistently strived for career development, we can effectively convey the company’s message of supporting the potential and capabilities of the MZ generation.”
Cha Eun Woo and Bodyfriend’s “Full Body Pleasure” Campaign
Cha Eun Woo is currently the face of Bodyfriend, which is running a campaign called ’Full Body Pleasure.’ They’ve launched two ads featuring him: “Reaction” and “Completion.” These ads use sounds to illustrate the experience of a full-body massage.
Experiencing the Massage
In these ads, you can see Cha Eun Woo’s expressions and hear his voice as he enjoys the full-body stretching and massage from a healthcare robot that uses Bodyfriend’s patented robotics technology. The campaign will be featured across various media, including YouTube and TV.
Additionally, on July 7, Bodyfriend hosted a “Full Body Pleasure Talk Show” with Cha Eun Woo. A Bodyfriend official commented, “By maximizing synergy with Cha Eun Woo, we will deliver the ‘full body stretching that pulls and stretches the entire body’ in a way that is easily relatable to consumers.”
Kim Soo-hyun Promotes Classys’ VOLNEWMER
Actor Kim Soo-hyun is the brand model for Classys and their medical beauty device, ’VOLNEWMER.’ This campaign is called “The Beginning of Excitement, VOLNEWMER,” where Classys highlights the device’s safety and low pain levels.
Innovative Technology
VOLNEWMER is a non-invasive monopolar radiofrequency device that features unique technology for better safety and ease of use. It minimizes side effects and delivers energy effectively. With a 6-step cooling system and a 5-step vibration system, treatments are fast and comfortable.
Classys picked Kim Soo-hyun as the VOLNEWMER brand model in June and expanded his contract to Thailand in July, which is helping to promote the device internationally. Their marketing efforts, Classys has seen significant growth, achieving the best quarterly results both at home and abroad in the first and second quarters of this year.
Conclusion
As K-dramas, films, and other K-content become increasingly popular globally, companies are choosing well-known actors as brand models. This strategy helps them tap into both domestic and international markets.
