February 25, 2024
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BTS Again Tops K-Pop Brand Reputation Rankings, BLACKPINK Soars to Second

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BTS Again Tops K-Pop Brand Reputation Rankings, BLACKPINK Soars to Second

BTS is on top of the world again! The K-pop boy group topped the Korean Business Research Institute’s brand reputation rankings for all idol groups in October. BLACKPINK came in second, followed by NewJeans, IVE, and SEVENTEEN.

BTS’s brand reputation index rose 9.39 percent this month, to 6,280,605. High-ranking phrases in the group’s keyword analysis included “Jungkook,” “Jimin,” and “V,” while their highest-ranking related terms included “contract renewal,” “congratulate,” and “success.”

BLACKPINK climbed to second place this month, with a brand reputation index of 4,917,759. NewJeans took third place, with a brand reputation index of 4,721,727. IVE and SEVENTEEN rounded out the top five.

Other notable rankings include TXT (6th), EXO (7th), TWICE (8th), Stray Kids (9th), NMIXX (10th), aespa (11th), LE SSERAFIM (12th), NCT (13th), OH MY GIRL (14th), and ZEROBASEONE (15th).

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