The Korea Business Research Institute has released its July 2024 rankings for K-pop girl group brand reputation. The rankings were determined by analyzing consumer participation, media coverage, interaction, and community indexes for various girl groups, using big data collected from June 14 to July 14.
Top 5 Girl Groups:
- aespa (6,189,495)
- IVE (4,533,636)
- TWICE (4,253,417)
- LE SSERAFIM (4,008,137)
- (G)I-DLE (3,960,533)
aespa Takes No.1 in Girl Group Brand Rep
- aespa rose to the top of the list this month with a brand reputation index of 6,189,495, marking a 14.41% increase in their score since June. The group’s recent comeback with their album “Armageddon” was a major success, and they also saw positive results from their participation in various events and activities.
- IVE maintained their strong position in second place with a brand reputation index of 4,533,636. The group’s popularity continues to rise thanks to their catchy songs and energetic performances.
- TWICE showed an impressive 85.10% increase in their brand reputation index, bringing their total score to 4,253,417. The group’s recent world tour has been a huge success, and they are also preparing for a comeback in August.
- LE SSERAFIM continued their upward trend with a 65.29% increase in their brand reputation index, reaching a score of 4,008,137. The group’s rookie status has not slowed them down, and they are quickly gaining recognition for their talent and charisma.
- (G)I-DLE rounded out the top 5 with a brand reputation index of 3,960,533, marking a 53.38% increase in their score since last month.
Red Velvet, Apink, Oh My Girl, Girls’ Generation, ILLIT, BABYMONSTER, tripleS, ITZY, cignature, MAMAMOO, BLACKPINK, STAYC, KISS OF LIFE, LOONA, Girl’s Day, NewJeans, fromis_9, APRIL, woo!ah!, Kep1er, H1-KEY, EXID, Dreamcatcher, Candy Shop, and NMIXX were also included in the top 30 rankings.
